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Run a Small Business? Here Are Five Areas That Entrepreneurs Frequently Struggle With...

Let's be honest: running a business can be hard. Sure, some people are naturally better at some functions of running a business than others are, but still... if you're an entrepreneur, you know how challenging it can be. The good news, though? You're not alone.

Marketing can be a daunting task for any small business, especially for entrepreneurs who are new to the game or maybe have a great product or service but no experience generating business to support that product or service. And with so many different channels, social media platforms, advertising options, website builders, and more to choose from, knowing where to even start can be the biggest challenge in itself.

But don't worry; we're here to help! We're Remnant Co. and we exist to help entrepreneurs like you succeed!

Let's talk about five key areas of marketing that small business entrepreneurs often struggle with, and how we can help you solve those problems. Sound good? Let's get going!

a dart board with a black dart in the bullseye

1. Target Audience The Challenge: The first step to any successful marketing campaign is to define your target audience. Who are you trying to reach with your marketing efforts? What are their needs and wants? Once you know who you're targeting, you can tailor your messaging and outreach accordingly.

The Solve: Remnant Co. can help you define your target audience by conducting market research and analyzing your competition. We'll help you understand who your ideal customers are and how to reach them.

a laptop and keyboard in the background with a blurry pamphlet in the foreground that says "Brand Identity"

2. Brand Identity The Challenge: Your brand identity is what will set you apart from your competitors. It's the sum total of everything that your customers think and feel about your business, from your logo and website to your customer service.

The Solve: Remnant Co. can help you create a strong brand identity by developing a visual identity, messaging platform, and tone of voice that will resonate with your target audience.

chess pieces on a chess board

3. Strategy

The Challenge: Content marketing is a great way to attract and engage new customers. By creating valuable and informative content, you can position yourself as an expert in your field and build trust with potential customers.

The Solve: Remnant Co. can help you develop a content marketing strategy by creating blog posts, infographics, e-books, and other content that will appeal to your target audience.

a laptop and phone with a mockup of a website with gibberish language

4. Digital Presence

The Challenge: Your website is your digital storefront, so it's important to make sure it's well-designed and easy to use. You should also be active on social media and other online channels where your target audience is active.

The Solve: Remnant Co. can help you build an online presence by designing and developing a website that meets your needs, and by creating and managing social media campaigns that will help you connect with potential customers.

a computer screen displaying random marketing metrics

5. Reporting The Challenge: It's important to track the results of your marketing efforts so that you can see what's working and what's not. This will help you make necessary adjustments to your strategy over time.

The Solve: Remnant Co. can help you track the results of your marketing efforts by providing you with analytics reports that show you how your campaigns are performing.


How'd we do? Were any of those areas something you're struggling with or worried might be a challenge? If so, don't stress! Just click the button below to reach out to us; that's literally the reason we're here. We don't charge for the initial consultation, so there's absolutely zero risk.

Once we connect, we'll work with you to understand where you're currently at and where you want to be, and then we'll help develop a fully customized marketing plan that will help you get there. So what are you waiting for? Contact us today and see how Remnant Co. can help YOU!

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